The Pittsburgh/Greater Allegheny LGBTQ+ Chamber of Commerce

Advancing Diversity, Inclusion & Growth

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NGLCC Affiliate Chamber

NGLCC Webinar Wednesday - 14th LGBTQ Community Survey: Key findings, marketing insights and outreach

  • June 17, 2020
  • 2:00 PM - 3:00 PM

14th LGBTQ Community Survey:
Key findings, marketing insights
and outreach

Presented by

Thomas Roth & David Paisley | Community Marketing & Insights

Jun 17, 2020 02:00 PM in Eastern Time (US and Canada)

The Community Marketing & Insights LGBTQ Community Survey is the longest-running (14 years), largest (45,000+ participants), most representative (150+ countries) and diverse (LGBTQ+) study of its kind. Gain practical insights about the demographics, purchases, interests and motivations of the community, across the spectrum of LGBTQ demographics.

Is there an LGBTQ "market?" Or are there sometimes separate, distinct L, G, B, T, Q markets? Often our generational, gender identification and ethnicity differences are too significant for a single outreach message. Based on LGBTQ Community Survey key findings and relevant case studies, we'll discuss similarities and differences in purchase motivations, sensitivities and community recognition. And we'll look at the distinct opportunities found within these segments, to help participants make more authentic connections for your product, service or employment outreach.



The Pittsburgh/Greater Allegheny

LGBT+ Chamber of Commerce

Advancing Diversity, Inclusion & Growth.

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Launched in 2018, Three Rivers Business Alliance serves to promote networking and business development within the LGBT+ and allied business community operating in the Pittsburgh and Greater Allegheny region. Together with its IRC 501(c)(3) foundation, 3RBA is committed to expanding the economic interests of LGBT+ owned and allied businesses through advocacy, education, business development and growth, diversity, leadership, and partnerships throughout its region.  Also, as an NGLCC affiliated chamber, 3RBA serves as a point of connection for LGBT+ and allied business owners and professionals, corporations, nonprofits, and civic leaders. Learn more at

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Three Rivers Business Alliance
1735 E. Carson St. #403

Pittsburgh, PA 15203-1705

NGLCC Affiliate Chamber

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